Advertising Articles page 4

Newsday - Drugmakers spend $51 million a year on advertising for pediatric products. Panelists, who included pediatricians, other physicians and pharmacologists, expressed concern during the two-day meeting about drug ingredients, especially active compounds. ...

Seattle Times - For instance, they said that by advertising in Spanish, he encouraged Spanish-speakers to avoid learning English. But he was advertising on English stations, so anyone watching presumably already spoke the language. And people kept referencing Mexico ...

Seattle Times - Washington Mutual has shown the door to the "Stodgy Bankers" who were dissed in its television advertising campaign for the past two years. The company is moving its fat ad budget (second only to Microsoft's among local companies, according to ...

Detroit Free Press - In China, Google's example helped increase the valuation given to Internet advertising company Focus Media Holding and search engine Baidu when they went public a year after Google. "They clearly were beneficiaries of the Google effect," said Dan Ahn ...

Miami Herald - Though he's not advertising on television, Giuliani is airing radio ads in Iowa and using mail to pitch himself as a strong-on-defense, tax-cutting executive, while leaving largely unmentioned his support for abortion and gay rights. Thompson aides ...

Miami Herald - Or by placing a tiny photo of a Nazi prosecutor in front of a giant defendant, raise the question of just who was judging whom. A former advertising designer, Heartfield's soul was curdled by what he saw in the trenches during World War I, and what he ...

Detroit Free Press - Best known for its advertising slogan "We Buy Ugly Houses," HomeVestors trains its franchisees to spot and capitalize not only on houses that need work, but on what Hayes calls "ugly situations." Among the most common are divorce, death, loss of a ...

San Francisco Gate - People can have the confidence that any of the trips they're advertising are really going to happen." Each brand maintaining its current identity - and related customer loyalty - also is a big issue, Klein said. "They do have some differences." ...

Washington Post - Because they aren't sold to retail investors, they save on administrative and marketing costs such as advertising and operating toll-free telephone operations. One trend that almost everyone applauds is the attempt to prevent employees from investing ...

Baltimore Sun - More people said they now have an unfavorable impression of Dixon and Mitchell - likely the result of negative television advertising both campaigns have been airing. Dixon's net favorable opinion - which is the difference between those who view her ...