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Recent Business ArticlesBecome a Better Media Resource by Maintaining an Online Newsroom
http://jypublicrelations.comJournalists use and rely on websites to find information to use in their upcoming news article. Often times, your website is the starting point for a journalist conducting research. A vital public relations tool is to provide a valuable website that will give better access to materials, ultimately getting you better exposure.
Develop a comprehensive online resource to meet the media's needs and ensure that your website content is updated and timely by abiding by the following tips:
· Be responsive to the media's needs by providing all media contact details including your PR department and spokespeople.
· Providing basic corporate background information, vital statistics and answering simple questions can provide the same details that would be covered in a phone call but will save the journalist the call and time.
· Providing research and study data, including corporate financials and statistics, can help validate and confirm facts to help meet the reporters' needs.
· Translate your media kit and news releases to online for immediate access that the journalist can cut and paste into their next article.
· Executive team biographies can help establish your executives as thought leaders and experts in your field.
· Listing awards and achievements can help you gain recognition and adds credibility to your organization.
· Be sure to give the journalists a way to sign up for future news updates.
· Including downloadable photographs and videos such as logos, products, demonstrations, reports and executive headshots can be helpful to meeting a journalist's needs.
· Posting media clips, bylined articles and previous news coverage can prove that your company is an authority on particular issues related to your industry.
· Citing links and related sources lends credibility to your site and helps position your website as a valuable resource.
· Including the text of speeches and information on when and where your executives will be presenting confirms your involvement in the business community.
· Mentioning upcoming events, trade shows, speaking engagements, seminars, and conferences can help your company demonstrate its industry involvement.
· Publishing white papers to your website can establish and confirm your expertise on topics pertaining to your industry.
Author:
Jenna KemperAbout the Author:Jenna Kemper is a Public Relations Account Manager at Justice & Young, http://jypublicrelations.com , a Cincinnati public relations firm.
May 22, 2008 05:43:17 PM
